Packaging Blog
2026-07-02 · 4 min read
Kraft Paper Bags vs White Paper Bags: Which One Should You Choose?
Compare appearance, print results, cost and application scenarios for two common paper bag choices.
Kraft paper gives a natural look
Kraft bags are often chosen for food, grocery and eco-positioned retail packaging. The brown base affects color brightness, so artwork should be checked carefully.
White paper supports cleaner color
White paper is useful when brand colors must appear cleaner and more consistent. It is common for retail, gift and high-visibility food packaging.